PROJECTS
Padel Strike - Sports Brand Identity & Ad Design
This project is a complete social media campaign designed for "Padel Strike," a modern padel sports club. The objective was to create a vibrant, energetic, and cohesive set of graphics to drive bookings and promote special offers.Using a high-contrast colour palette of electric blue and neon green, the design aims to capture the fast-paced, exciting nature of the sport. The campaign includes a series of vertical graphics perfect for Instagram and Facebook Stories, featuring clear calls-to-action like "Book Now" and "Limited Time Offer!"
Tools Used: Adobe Photoshop, Adobe Illustrator
Vector-to-AI: A Digital NFT Collection
This project showcases a series of digital collectables that explore the fusion of human-led vector design and AI-generated realism.
The workflow involved a two-stage process:
- Foundation: Each piece began as a meticulously crafted vector illustration in Adobe Illustrator, focusing on clean lines, strong composition, and a core color palette
- Evolution: For the first six pieces in this series, the foundational vectors were then used as a creative base for Gemini AI to interpret and transform them into photo realistic, richly detailed digital paintings.
This collection highlights a modern creative process, blending the precision of vector art with the imaginative power of artificial intelligence.
Tools Used: Adobe Illustrator, Gemini AI
Social Media Posts
A versatile collection of social media graphics designed for a B2B technology client (ENCS). This project involved creating a cohesive and professional visual identity for online marketing, translating complex themes like cybersecurity and network infrastructure into clean, engaging, and on-brand visuals.
Tools Used: Adobe Photoshop, Adobe Illustrator
Thumbnails
This project involved designing a series of dynamic and cohesive thumbnails for a client's Instagram Reels strategy. The primary goal was to "stop the scroll" and dramatically increase video plays. Each thumbnail was strategically designed with bold typography, high-contrast imagery, and a consistent brand palette to create a visually appealing and organized profile grid. The focus was on clear, instant communication of the reel's topic, resulting in improved audience engagement and click-through rates.
Tools Used: Adobe Photoshop
Thumbnails
This project involved designing a series of dynamic and cohesive thumbnails for a client's Instagram Reels strategy. The primary goal was to "stop the scroll" and dramatically increase video plays. Each thumbnail was strategically designed with bold typography, high-contrast imagery, and a consistent brand palette to create a visually appealing and organized profile grid. The focus was on clear, instant communication of the reel's topic, resulting in improved audience engagement and click-through rates.
Tools Used: Adobe Photoshop
Infographic Design Showcase
In a world full of data, clarity is key. This project is a series of infographics, each one dedicated to telling a story, simplifying a complex topic, or providing clear, actionable insights. From social media trends to business strategies, this collection demonstrates an expertise in visual storytelling and information design.
Tools Used: Adobe Illustrator
